New Focus Revealed Today

Ford revealed the new 2011 Ford Focus today in Detroit. The next-generation Ford Focus compact is finally going to be released around the world as roughly the same car. Until 3 years ago, we were still driving the MK1 Focus here in the states while Europe got a new design. The Focus has been one of the best handling cars in its class for a while, and with this global launch comes a redesign of its multi-link rear suspension and subframe. Many luxury cars now include a Dynamic Cornering Control system. The new Focus will apply those technologies for this front-wheel-drive compact. The system should provide better handling balance and less understeer. There’s also a new electric power assist steering system which should provide more feedback for better control and actually improves mileage. In addition, the Focus’ interior is expected to be greatly improved. The Focus will get the optional MyFord Touch control system from the Lincoln MKX and an interior brimming with luxuries like an 8-inch screen.

We’re attracted by the excellent handling of the Focus line, and our next question is what are the engine options? Ford says it will be powered by a new 2.0L direct-injected I4, or a likely optional 1.6L Turbo EcoBoost engine or the upcoming 2.0L EcoBoost. The normally aspirated engine will make about 155hp and be equipped with a start-stop feature which shuts the car off when at a stop. Another engine option we’ll see is a Lithium-ion battery electric motor with a range of about 100 miles. Ford is clearly concerned with mileage as one of the most interesting features is as the Focus climbs in speed, and less air is needed by the radiator, shutters in front of the radiator close, chanelling more air around the car which improves aerodynamics.

We’re excited about the new Focus. It shows Ford is taking the initiative to offer a better-built compact car with improved mileage without compromising handling. I’ll try to avoid hurling insults at the styling, as the Focus is growing and maturing, the new Fiesta needs to assume a more exciting younger market for Ford.