General — 19 May 2010
The Ford Fiesta is here!

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Well, you might have to wait a bit longer, but at least the video is here. The Fiesta’s commercial looks fun and I imagine it’ll be quite viral. We’re very excited about the Ford Fiesta, and the growing demographic of urban hipsters whose opinions are weighing heavily on current marketing campaigns. New cars are all about mileage, handling, and looks. We’re finally moving towards European sensibility when it comes to small, urban vehicles.

The American Fiesta has lost some of the panache of the very popular European model, but maintains the spirit. Some of the small differences include a longer nose, redesigned rear bumper, thicker springs to accommodate the heavier weight due to American safety regulations, a slightly redesigned interior, and instead of European projection headlamps and fog lamps we get the typical ugly headlamps and what appears to be glow sticks and aluminum foil fog lamps. The main thing we’re interested in, however is the handling. This is the Fiesta’s true strength. Compared to other subcompact cars, the Fiesta has a very well-tuned suspension. The Fiesta has not even been released yet, and it’s being called the “Best small car in America”. We’re excited about it, and optimistic that it will usher in a new era of American vehicles. We hope sales are good so other American companies see the need for well-tuned city cars that get great gas mileage.

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